Srinagar: A Dairy company in Kashmir Valley has announced arbitrary hike in milk price by Rs 2 for one litre pack earlier this week, a move that Food, Civil Supplies & Consumer Affairs (FCS&CA) Department is unaware of.
The milk company in question is ‘Snow Cap’. Interestingly, no other Dairy Company including Khyber, Zum Zum, Dairy Light, Kashmir Dairy, Haleeb have resorted to such hike.
Sources told KNT that ‘Snow Cap’ increased the price without taking administration into confidence.
“I was paying Rs 42 for a litre and Rs 21 for half a litre but now I have to pay Rs 44 and Rs 22 respectively,” said a consumer Muhammad Abbas.
This Company sells thousands of litres of milk per day in Valley. “We don’t know anything about it. Let me ascertain the facts. Strict action will be taken if it is proven,” Assistant Director Enforcement Mushtaq Ahmed Wani told KNT.