JK Tyre & Industries Ltd. on Thursday expanded its retail presence in Jammu and Kashmir with the inauguration of a new Steel Wheels Centre in Anantnag, aimed at enhancing customer access to its products and vehicle care services in the region.
Operated by The Tyre Zone, the outlet has been established at Pazalpora, Bijbehara, along the Srinagar-Jammu National Highway (NH-44). The company said the facility's strategic location would enable it to cater to motorists travelling on the Amarnath Yatra route as well as tourists visiting destinations such as Pahalgam.
The newly inaugurated outlet is the company's only Steel Wheels Centre in Anantnag district and will offer JK Tyre's complete range of Passenger Car Radial (PCR) tyres, along with tyres for Light Commercial Vehicles (LCVs) and Small Commercial Vehicles (SCVs), serving both individual customers and the region's transport sector.
Speaking at the inauguration, Srinivasu Allaphan, Director (Sales & Marketing), JK Tyre & Industries Ltd., said J&K remains an important market for the company.
"At JK Tyre, we remain committed to strengthening our retail presence and bringing premium products and services closer to customers across the country. The new Steel Wheels Centre in Anantnag reflects our focus on enhancing customer accessibility and service excellence. Given its strategic location on a key tourism and pilgrimage corridor, the facility is well positioned to cater to the evolving mobility needs of motorists while delivering a comprehensive tyre care experience," he said.
