Strengthening its presence, Yamaha now operates eight Blue Square showrooms and 19 touchpoints across Jammu & Kashmir.
India Yamaha Motor (IYM) inaugurated two new Blue Square dealerships in Srinagar, further expanding its footprint in Jammu & Kashmir. This move is part of Yamaha’s broader nationwide growth strategy aimed at solidifying its market position and delivering a superior, customer-centric experience across India. The newly launched Blue Square dealerships in Srinagar — The Destination in ASHCO Arcade, Batamaloo, Mominabad Road with 3,500 sq. ft. area and Speed Wings in Gulshan Nagar, Nowgam with 3,332 sq. ft. area — ensure maximum reach and convenience for customers, also catering to the growing preference for Yamaha motorcycles and scooters.
The opening of these new dealerships highlights the growing importance of Srinagar and the surrounding regions as key markets for Yamaha. Yamaha’s extensive dealer network and commitment to product innovation play a significant role in driving regional sales and customer loyalty. With the addition of these two dealerships, Yamaha now operates eight exclusive Blue Square showrooms with a total of 19 customer touchpoints across Jammu & Kashmir region.
Leveraging these exclusive Blue Square outlets, Yamaha aims to offer its customers an immersive gateway into its world of racing and performance. Each section is designed specifically to deliver a sense of pride in being associated with a global brand that has strong roots in international motorsports. Driven by this philosophy, Yamaha has been able to instantly connect with its customers through ‘Blue’ representing Yamaha’s proud racing legacy and ‘Square’ symbolizing a curated platform where customers can connect with the brand and explore its ‘exciting, sporty and stylish’ range of two-wheelers.
The showrooms feature a premium display of Yamaha’s motorcycles and scooters, along with a wide range of genuine accessories, apparel, and spare parts. Additionally, these showrooms serve as hubs for Yamaha’s Blue Streaks rider community, offering customers the opportunity to connect with fellow enthusiasts and experience their Yamaha machines through exciting rides and community events. This expansion aligns with Yamaha’s brand campaign - The Call of The Blue, reinforcing the company’s commitment to delivering premium customer experiences while strengthening its presence and engagement with customers across India.
Yamaha’s diverse product portfolio includes premium motorcycles such as XSR155 (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), and MT-15 V2 (155cc); and FZ series motorcycles like FZS-Fi Hybrid (149cc), FZS-Fi (149cc), FZ Rave (149cc), FZ-X Hybrid (149cc), and FZ-X (149cc). Additionally, Yamaha offers a range of scooters including maxi-sports Aerox 155 version S (155cc), and Aerox 155 (155cc); electric model EC-06; and 125cc Fi Hybrid series - Fascino S, Fascino, RayZR Street Rally and RayZR.
